Today I made this "living" on the streets of Ortega y Gasset Madrid that addresses one of the behaviors of some women today: unhealthy addiction to purchases .
economic independence of women coupled with the need for developed countries' consumption has led to a new sociological phenomenon, in many cases treated as a real disease and that makes some women in real "junkies" of shopping. The
eagerness to get a particular item or pieces of trend (which acquired terms as "must have", "it" ...) becomes an obsession for those who make shopping the center of their lives. Keeping up blogs consulting trends, fashion shows, magazines, part of private communities online shopping, hoarding clothes in the closet that never hide or brand new additions to the closest relatives, are just some of the symptoms of this disease , can also seriously affect the domestic economy.
is said that people with this addiction are deprived people trying to fill emotional voids with material objects, but the instant pleasure soon disappears again leaving a gap to be filled. The "shopalcoholics" are never satisfied and often pay only regret the purchase.
This time the actress, who represents a woman of high class, elegant, well dressed, walks past the window of Chanel and wants to buy something you've seen but do not have money, and desperate suffering an anxiety attack and decides to get to ask passers-by help of a carton in which he wrote with lipstick: "FAST FOR CHANEL " and sobbing begged them to take pity on her and buy the target.
We collected all kinds of reactions: from women who cried "poor thing, is having fatal!", Others advised him to save themselves, men who offered food to avoid falling into the addiction, some will gave money to a lawyer and gave her his card to process their "close" divorce.
As in all my actions, I love to collect your opinions and comments about this topic: do you know someone addicted to shopping?, Do you think it is a disease?, do you equally in men and women?, why is it? ... Tomorrow
hang the video of the live action.
Thanks especially to my unconditional production team ... (and Chanel Madrid for your understanding.)
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