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"young woman with a good presence" takes to the streets Medellin

Today February 14, the ad formats work much controversy erupted earlier this year in Spain, hits the streets of Medellin, Colombia.

This proposal, which aims to raise questions the viewer about the economic factor in the male-female relationships, is camouflaged in an ad format street to get to any passer-by and invites you to participate by providing an email address to which can be addressed.

This "living" also took place last October in Madrid, Spain, and had a great impact on the media, as well to cause hundreds of emails with comments, suggestions and testimonials from people who had seen the poster, some response to the listing for the girl, others describing similar situations or simply to express their reactions.

Thanks to media coverage, a Colombian woman and student of psychology, sensitized to the situation of women in his country, took the initiative to contact me to carry out the action as well in his city: "... the situation of women here in my city is really worrying ..." "... women sleep with men only by giving them gifts, even women who only have 16, 17, 18 or a little more !..." "... try to do something to help women, to open eyes, to awaken this macho lethargy in which my company is so imbedded specifically .... "

Then it seemed like a great idea and even more so being in Colombia, a country culturally very alive, so today thanks to your help (and adaptation of the text) "young girl ..." back out to the streets to stir consciences and ask questions.

special thanks this woman, who now prefers to remain anonymous, sensitivity and social commitment.

As always, I invite you all to comment on what you want.

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Impact of Living "I ask for a Chanel" in different media: Journal

20 Minutes, Antena 3, Onda Cero, English television and The Sixth among others.

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ASK FOR A FAST FOR CHANEL CHANEL CHANEL

Here is the video of the action!

can see a bigger on youtube:
http://www.youtube.com/watch?v=1s43_69mgO0

Thanks to all who have worked: the actress Blanca Berdejo, camera Rodrigo Erades, Jorge Romero and Jorge Salgado, photographer Cristina Moreno, passersby (complicit or not work), security personnel, dependent ... and generally to all of you who were witnesses and participants of the action.

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Today I made this "living" on the streets of Ortega y Gasset Madrid that addresses one of the behaviors of some women today: unhealthy addiction to purchases .

economic independence of women coupled with the need for developed countries' consumption has led to a new sociological phenomenon, in many cases treated as a real disease and that makes some women in real "junkies" of shopping. The

eagerness to get a particular item or pieces of trend (which acquired terms as "must have", "it" ...) becomes an obsession for those who make shopping the center of their lives. Keeping up blogs consulting trends, fashion shows, magazines, part of private communities online shopping, hoarding clothes in the closet that never hide or brand new additions to the closest relatives, are just some of the symptoms of this disease , can also seriously affect the domestic economy.

is said that people with this addiction are deprived people trying to fill emotional voids with material objects, but the instant pleasure soon disappears again leaving a gap to be filled. The "shopalcoholics" are never satisfied and often pay only regret the purchase.

This time the actress, who represents a woman of high class, elegant, well dressed, walks past the window of Chanel and wants to buy something you've seen but do not have money, and desperate suffering an anxiety attack and decides to get to ask passers-by help of a carton in which he wrote with lipstick: "FAST FOR CHANEL " and sobbing begged them to take pity on her and buy the target.

We collected all kinds of reactions: from women who cried "poor thing, is having fatal!", Others advised him to save themselves, men who offered food to avoid falling into the addiction, some will gave money to a lawyer and gave her his card to process their "close" divorce.

As in all my actions, I love to collect your opinions and comments about this topic: do you know someone addicted to shopping?, Do you think it is a disease?, do you equally in men and women?, why is it? ... Tomorrow

hang the video of the live action.

Thanks especially to my unconditional production team ... (and Chanel Madrid for your understanding.)